The manual is primarily aimed at assisting gender activists in Southern Africa put their message across more effectively. However, it contains invaluable resources for any activist group that seeks to sharpen its communications skills and strategies, and can be adapted for use in other regional contexts. Written with communications trainers and facilitators in mind, the manual can be applied directly within an institution, or in a training setting. For example, an information officer within an NGO could use the manual for a strategic communications workshop for the organisation. The manual will, however, also be of interest to:
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