And when children do become ill, their parents must be able to seek treatment quickly. The right antibiotics for childhood pneumonia must be available in clinics and hospitals, along with oxygen, wherever possible.
For diarrhoea, the most essential treatment is also the cheapest and simplest - oral rehydration. It cannot cure diarrhoea, but it can stop children from dying of dehydration. If ready-made packets of oral rehydration salts (ORS) are unavailable, a reasonable substitute can be made with salt, sugar and water. Yet the authors found that most children with serious diarrhoea still do not receive ORS, and that its use has declined since the 1980s.
Christa Fischer Walker, of the Johns Hopkins University, told IRIN, “In the 1980s, when ORS was developed, there was a huge push from the international community. Celebrities were involved; you could find countries where they used to get the soccer players to go out there and be on billboards promoting it. But as that money has died out and those educational efforts have died out, ORS has died out as well.”
Old formulations of ORS were also problematic. “It’s not an enormously popular product among mothers,” Walker continued. “It doesn’t taste great. It’s hard to get kids to take it. New efforts with low-osmolarity [low concentration] ORS and flavoured ORS have improved on that, but people haven’t really capitalized on the fact that it does taste better, and it is actually more effective.”
Today, there is a move to package ORS with zinc as a full diarrhoea treatment kit. Zinc shortens bouts of diarrhoea and strengthens the immune system, yet in many countries it is difficult to come by.
In Nigeria, for example, there is only one local producer packaging therapeutic zinc, said Shamim Qazi, an expert with WHO. “The cost of a course of zinc in Nigeria is more than three dollars. The reason is that it’s imported. There are regulations, there are taxes. So then it becomes expensive, and there is low demand. People want to use something to treat diarrhoea, so in more than half of the diarrhoea episodes, they use antibiotics, which is quite unnecessary.”
Private sector participation
Qazi’s example illustrates the broad efforts that will be required to eliminate preventable pneumonia- and diarrhoea-related deaths. Manufacturers must be persuaded to produce life-saving interventions, such as zinc tablets, and these interventions must be available to parents through village stores and private medicine sellers.
Elizabeth Mason, director of WHO’s Maternal, Newborn, Child and Adolescent Health Department, says this is why the UN brought private sector representatives into its Commission on Life-Saving Commodities, which was established last year.
She told IRIN, “They are part and parcel of the working groups. And part of the motivation for businessmen is that if they know that they will have a market, then they will actually have the motivation to produce, because they will be making their profit, even though the profit may be very small for each individual dose.”
Well-coordinated health structures and properly supported staff at the community level will also be essential, said Qazi, “We need to build capacity and raise the skills of health workers, and also motivate them to provide these services. There are fantastic health workers out there who are paid peanuts and do excellent jobs, but we need to do better.”
Above all, every region of the world has countries that have already achieved or are close to achieving the targets.
“What we have looked at is who is moving fastest,” said Mason. “Which countries have moved fastest, and what has their rate of decline been? And if they have managed it, we ought to be able to support all countries to manage this.”