Source:Government Equalities Office This guidance is intended to support communicators in their work to deliver the national strategy and all communications in the area of violence against women.
Campaign and other activity must take conscious steps not to contradict the aims and beliefs contained in the strategy. The guidance is primarily designed for government communicators, whether working in directly related or seemingly unrelated areas, and including policy teams, press officers and speech writers.
It will help you to: - understand how to communicate about violence against women; - use the right messages; - choose and commission appropriate visuals and imagery; - consider the importance of language and word choice in communications; and - understand the audiences and the barriers to communication.